Search Engine Optimization is becoming more organic with the content produced through social media. Before social media, it was a competitive practice to get a web site to the top of search engines, and was achieved largely by using methods that are becoming outdated.
Of the many techniques that factor into the algorithms of search engine rankings, a couple of the significant methods were meta tag relevance and the content on an actual web page. Both are still relevant, but the content of a web page has a greater effect on …

Having experienced the evolution of development and marketing techniques of Facebook Fan Pages, I’m a sucker for interesting ways in which to enhance the appearance and functionality of pages. There is one standard capability of a Facebook Fan Page that seems to be underutilized but could be beneficial for those who wish to use it. First, I think it’s in the best interest of this article to provide a quick synopsis of a few Facebook pages. After that, I’ll outline the capability that seems to be the best kept secret …

Cloud Computing
With the idea of cloud computing growing and, consequently, crossing my path more often, I thought it might be helpful to offer a quick outline of what cloud computing is and how it works, as I see it.
The first term to identify is “cloud.” What is the cloud? Basically, the cloud is a fancy term for the Internet, outside of your local network. The cloud is a concept for the complex infrastructure it conceals. For example, you could have an internal network of 35 computers set up at your …

I am just going back to the office after being out for a couple weeks. Two weeks ago, I was in LA for the Microsoft TechEd conference. Last week, I was enjoying a vacation in Taiwan.
Attendance at this year’s TechEd show was down quite a bit compared to years past, which was expected as attendance is down across the board at seemingly all industry events. However, everyone who went from Pearson enjoyed the show and what it brings to the table for those who use Microsoft technologies; both IT Pros …

There is new Microsoft hear-say floating around the rumor mill today. Since it came from a manager at Microsoft, however, I suppose it’s more than just a tip. What’s the news? Microsoft may soon stop selling the Vista operating system. Since the OS was released in January 2007, there has been quite a bit of pessimistic feedback from end users of the OS.
With the full release of the Windows 7 OS on the horizon and many users already having switched back to Windows XP from Windows Vista, the withdrawal of …

I received an intriguing email this evening. It was from Twitter, and the subject line was, “Maureen is now following you on Twitter!” Could it really be true? I clicked the link in the email. Yep; right as rain. My mom is now following me on Twitter.
Apprehension swept through my body. Then I paused and thought about it for a moment. What’s so bad about this scenario? Nothing. Twitter has nearly 8 million users, and my mom is one of them. But what does that say about the state …

Attend an exclusive webcast on Wednesday, April 29, 10:30am PDT/1:30pm EDT with Wesley Chun as he helps you come up to speed on the fundamentals of Python, the Internet and systems programming language that is soaring in popularity! This one-hour webcast is ideal for technical professionals, programmers, engineers or students already literate in another high-level language that want to pick up Python as quickly as possible.
Visit the webcast home page.

The first 10 registrants to attend the webcast will receive an Autographed Copy of Core Python Programming. All attendees will receive …

If you are an implementer of SOA or are interested in it, you may be interested in this promotion on InformIT.com. This 280-page eBook begins with an introduction to basic concepts by SOA trailblazer Thomas Erl and concludes with an insightful chapter from expert Sandy Carter on helping companies create a plan for their SOA journey.
Download the SOA eBook.
“SOA eBook: Patterns, Mashups, Governance, Service Modeling, and More” offers chapters from eight popular books by industry leaders, including Thomas Erl, Michael Ogrinz, and Sandy Carter. In between, you’ll find the latest …

Do you hear that buzzing sound? Don’t worry; it’s not your faulty electrical outlet. It’s the flare-up of the celebrity Twittersphere. Can you believe all the hype behind Twitter lately? It was bound to happen. But I did not think the Hollywood-types would be the ones to bring it into such popularity.
Recently, Ashton Kutcher challenged CNN to a race to 1 million followers. Upon the launch of the competition, old-media guru, CNN host Larry King said, “Do you know how big we are? Do you know what CNN is?!” King …

You need to connect with people to sell your products or services. You’re going to have options to send messages to huge quantities of people. The lists of which you are able to use are going to be diverse. Some will be small lists that target your exact demographic, and some are going to be large lists that target many more people, but less of whom may be in your target demographic.
When you want to put your list to work, which option do you go with? Do you pay …